by Matthew Loop DC
Are you a chiropractor who’s purchased an expensive website, only to find that new patients are not knocking your door down like your practice management group promised you? If you can believe it, this applies to the majority of chiropractic professionals that shell-out big bucks on sophisticated websites. What doctors are not told is that actual visitors to the website is the most important part of chiropractic internet marketing. We call this traffic! If you don’t have a steady stream of online traffic, your office will not be noticed or found. I mean, you could get the best results of any chiropractor out there, but if no one knows about what you do, it doesn’t matter!
When it comes down to it, getting boatloads of traffic couldn’t be easier in today’s time. The problem is, chiropractic internet marketing that works is NOT taught in school and hardly any consultants are teaching it. The insider information I’m going to share with you in the coming paragraphs has the potential to change your practice forever if you learn and apply these proven strategies sooner rather than later. These traffic generation methods have been single-handedly responsible for me generating over five figures every month just in online income.
Let’s begin with some time-tested ways to get tons of visitors to your chiropractic website. The first thing that you can do is begin to implement article marketing. This can be a very good thing for your practice, as it gets you good exposure on the search engines like Google and Yahoo while building your credibility as an author. I recommend at least writing one article a week yourself. If this is too much for you, have someone else do it since articles are an incredible way to generate traffic and buzz.
The next major step is to get a blog running about your practice, and contribute to the blog a few times each week. A blog is amazing, because you can contribute things to it like videos, PR announcements, podcasts and more. Think of your blog as your home base where potential patients in your community can learn about you personally and your business practices. Blogs have wonderful indexing power in search engines. I recommend hosts like Wordpress and LiveJournal.
Third, regular posting on forums like Yahoo Answers is a good way to get good traffic. Make it a habit to take 15 minutes a day to post comments in relevant and highly targeted forums, as this can definitely boost your chiropractic website popularity. Forums are a place where you can play the role of the problem solver and build great rapport within your local community and niche.
Continuing on, social networking (AKA social marketing) is another solid Web 2.0 medium to use with your chiropractic internet marketing campaign. Social media sites like LinkedIn, Facebook, Myspace, and Friendster can allow you to easily connect with members in your community and create trust. Whenever you send a request to be someone’s friend, immediately they are notified and will check out your page to see what you do. Tons of free exposure can be gained by devoted a few minutes a day to meet new people online.
Fifth is pay per click ( or PPC) advertising. Google, MSN, Yahoo, and other networks offer this targeted service as a way to get instant traffic to your chiropractic website. Without question, it’s an automatic method that will get you whatever amount of traffic you can afford. The benefit is that the traffic is literally “on-demand.” Forget about waiting for search engine optimization (SEO) tasks to finally start. One of the cons is that you lose your butt if you are not careful and seasoned. Make sure you set a spending limit every day so you don’t go broke.
When you consider that the most powerful marketing tactics use personalization and trust, youll see why video marketing online is the most amazing method for chiropractors looking to draw new patients. I single-handedly transformed my practice using video marketing, and you can too by targeting your community and putting your personal spin on your marketing. Video marketing broke all kinds of records in 2008, and its already shown in 2009 that its growth and power simply wont stop. Even while you sleep, people are watching your video and being driven to your website.
These are some of the most powerful tools for chiropractic marketing today that I have laid out for you. You can utterly transform your practice with these methods, and see unbeatable numbers of new patients walking through your practice doors each month. When you work smart instead of hard, youll be leveraging your time in amazing ways and experiencing freedom you never thought possible. Put your expensive chiropractic website to good use, and start driving traffic with internet marketing and the power of Web 2.0.